Maybe I’m just being too nostalgic, but I was really bummed when I went to buy a copy of CANDY LAND and realized the artwork had been updated. I’m now in a dilemma where I must decide if I want to spend $40 for a vintage version on Ebay or if I should just suck it up and save myself $30.
|New Candy Land|
|Kiwi Loco, Holiday Parade, 2012|
In December 2012, a year and four months before we closed our frozen yogurt store, we participated in ourcity’s annual holiday parade. Estimated turn out was 15000+ people out of 70,000 or so in the city. In 2012, we had a simple walking group and handed out 3,000 coupons for 3 oz of free yogurt with an 8 oz purchase. We had an amazing return of 300 coupons.
Last year, we decided we’d do a float. Candy Land seemed like a fun theme since it combined sweets and toys and I knew I could borrow the Princess Lolly costume from someone.
|Kiwi Loco, Holiday Parade, 2013|
I’d printed twice as many coupons using the exact same promotion, format, graphics etc… Out of 6,000 coupons, we had 25 returned. Ouch. Many families later said it was a struggle to buy gifts for their kids and they had to cut back expenses in anticipation of higher health care costs for 2014. I can’t say I blame them because when money gets tight, the first thing I’d cut is ice cream too.
Maybe this year I’ll get to watch instead of walking for once!