April 12, 2012
Posted In: Blogfest | Kiwi Loco

K and L are for Kiwi Loco

Kiwi Loco is a Self-Serve Frozen Yogurt retail store similar to Pink Berry, Red Mango, Yogurt Land, and Menchies.

The difference is, Kiwi Loco is family owned and operated. My husband’s parents own half the license agreement and some of his siblings own stores throughout Southern Idaho. Soon, I’ll be opening a Kiwi Loco with my husband here in Florida. Our Grand Opening should be on May 4th if all goes well.

I’m certainly feeling the crunch of stress, and will likely have to drop out of the A-Z Challenge since there’s been too many surprises (See post for “I”), which have been eating up my normal blogging time.

Kiwi Loco, Idaho Falls, ID

 Here’s a little blurb about our self-serve yogurt stores in case you haven’t been to one. The key marketing strategy is: the customer is in complete control. 

1. Mix it.  Kiwi Loco rotates through over a hundred different flavors –12 at a time. It’s just like those soft-serve cones you see at buffets. Except our machines are the Cadillac of ice cream dispensers.
Kiwi Loco has over 70 toppings ranging from candy to fresh fruit and there’s no limit to what you can put on it, or how much you can put on. (Though do try to keep it in the cup. When it spills on the floor, that’s product loss.) 

2. Weigh it. Using a state certified food scale (and yes, tare is already calculated for the weight of the cup) the creation is weighed. Prices usually range from 39 cents to 44 cents an ounce. (Average cup is 3-5 dollars.)
3. Eat it. (duh…) 

Putting my amateur graphic design skills from fashion design school to good use–but not in the way I imagined.

My dream was to become a career novelist, and my husband has always supported my writing. Now it’s my turn to help him achieve his dream.

If you love frozen yogurt and have done the self-serve experience before, leave a comment with your favorite flavor and topping combination.


  1. Botanist

    This sounds a fantastic way to enjoy it – mix it, weigh it, eat it. Simple.

  2. Botanist

    P.S. Good luck with the preparations and the opening!

  3. Connie Keller

    I've never seen a self-serve frozen yogurt shop. It sounds great. BTW, the store looks very inviting.

  4. Jackie

    Vanilla with strawberries and granola is yummy!
    So happy for you guys! πŸ™‚

  5. Dani

    What an amazing thing to do with your husband! Good luck and hopefully you can amke it through the A to Z Challenge and if not – you will be missed!

  6. Jenny

    How exciting! I like the vanilla with the butterfinger toppings

  7. Weaver

    Yum! They have a store similar to that here. Love their flavors, though I have to go by myself since it's hard on hubby who has milk allergies.

  8. Anonymous

    I'm assuming yours will be that Kiwi Lime paint, too? Love it.

  9. Brinda

    I always choose cheesecake and misc. toppings like Heath bar and M&M candies.

  10. Alex J. Cavanaugh

    Hope you don't have to drop out!
    Will your place look like the photo? That is really cool. Very limey!

  11. Peggy Eddleman

    Oh my goodness– I LOVE the look of the store! I could live there!

  12. Jaycee DeLorenzo

    Oh, I hope you don't drop out. πŸ™

    Love that lime color from the decor. Now I want yogurt.

  13. ShaunaKelleyWrites

    Self-serve frozen yogurt makes life worth living! Best of luck with the shop.

  14. CLR

    Congrats on the upcoming endeavor! Sounds exciting (and stressful, I am sure). I ADORE those kinds of places where an ice cream/frozen yogurt junkie can create her 'fix' of choice……that would be me. I was daydreaming for a second about a swirl of chocolate piled with other chocolate confections…

    Hope you can hang with it and keep us updated on how your shop is coming!

    Good luck!

  15. Tony Van Helsing

    When are you opening in the UK? We don't have frozen yoghurt over here and I've always been curious as to it's consistency.

  16. M Pax

    I hadn't heard of these, but it sounds like a yummy idea. Looks great, too. All success to you.

  17. Anonymous

    This comment has been removed by the author.

  18. Anonymous

    Sorry. I messed up the comment. Here goes again….

    I just read the comment you left on my "L" post (Golden Movies is my theme for the A to Z Challenge) and came over to meet you. Wow. I just read your "I" post, and definitely those refrigerators HAVE to come before the A to Z! I can empathize. I've got SO much going on this month with my disabled daughter that *I* wouldn't be doing the Challenge if I hadn't gotten all of my posts drafted before April 1st!! Last year I didn't get past the first week!! Anyway, good luck with the business. And my daughter and I LOVE any flavor of frozen yogurt. My daughter and I just love yogurt! I'll bookmark you so I can check back with you and see how it's going.
    Ann Best, Author of In the Mirror & Other Memoirs

  19. Melodie

    Best of luck with the launch. The Idaho store's decor is very chic and happy looking. You should have no trouble attracting folks in Florida – it's SO hot there. πŸ™‚

  20. vic caswell

    WOW! that sounds so nifty!
    i've never been to a frozen yogurt place- sounds yummy!
    and i love the web design!

  21. T'Laina

    I absolutely adore frozen yogurt – but I have never been to a self-serve frozen yogurt place. All we really have here is TCBY. I wish I could try this place, and make my own!

    Dif-tor heh smusma

    – T'Laina (http://vibrant-oxymoron.blogspot.com)

Who is Kimberlee Turley?

Kimberlee Turley grew up in California where she earned a degree in Fashion Design from FIDM in 2005. Soon after, she married her husband, who was neither Mr. Darcy nor Edward Cullen, but he’d read her atrocious first novel and said it was β€œgood” with a straight face.

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